Inducted into the Advancing Diversity Hall of Honors, Lisette Arsuaga and Gilbert Davila reflect on the state of multicultural marketing and why inclusive growth remains essential. In this Legends & Leadership article, they unpack the risks of industry silence and make the business case for prioritizing diverse consumers

This piece by Lisette Arsuaga calls out how companies stepping away from inclusion efforts are moving in the opposite direction of what most Americans expect from brands. Grounded in strong consumer data and cultural effectiveness research, she makes a clear case that ignoring inclusive marketing isn’t just out of touch — it’s a costly mistake that hands growth to competitors.