Original insight, highly quotable
We’re in the news – for the right reasons. DMI is highly quoted as an authority on inclusive growth, with our expertise amplified in press by brands like The Home Depot and Disney, and covered by outlets like Ad Age, MediaPost, and HR Dive. We combine data and thought leadership to mobilize clients and their stakeholders to adopt the custom strategies we craft.
Industry Influence
AIMM Understanding People with Disabilities Fact Pack
Explore the People with Disabilities Fact Pack — a comprehensive guide to understanding disabilities, inclusive marketing, and advocacy for this diverse and influential segment. Our team contributed to this resource, helping ensure it reflects meaningful insights and best practices.
CIA Industry Progress 2025
Explore how top U.S. brands are elevating inclusion through culturally relevant advertising. This report analyzes 170 advertisers and 1,400+ ads—powered by 450,000 consumer ratings across seven identity segments—to reveal real gains in authentic representation, brand trust, and business impact.
Research & Insights
Fresh takes on compelling growth audience data
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News
Desserts
DMI's Davila and Arsuaga to be Inducted into the Advancing Diversity Hall of Honors
Inducted into the Advancing Diversity Hall of Honors, Lisette Arsuaga and Gilbert Davila reflect on the state of multicultural marketing and why inclusive growth remains essential. In this Legends & Leadership article, they unpack the risks of industry silence and make the business case for prioritizing diverse consumers
Desserts
The real cost of business abandoning inclusion
This piece by Lisette Arsuaga calls out how companies stepping away from inclusion efforts are moving in the opposite direction of what most Americans expect from brands. Grounded in strong consumer data and cultural effectiveness research, she makes a clear case that ignoring inclusive marketing isn’t just out of touch — it’s a costly mistake that hands growth to competitors.