I bring a deep perspective shaped by decades across agencies, media, and measurement to help organizations pursue growth that reflects the people and cultures they serve. Through my work connecting leaders, partners, and opportunities, I focus on building relationships that value cultural understanding, backed with an unapologetic focus on data and intentional strategy,  and translate it into business decisions that endure.

I help organizations turn inclusion into business strategies shaped by their growth goals and the realities of how people live and work. Drawing on my background across consumer marketing, operations, and culture, I tailor each engagement around the customer, employee, supplier, and community factors most relevant to the business, keeping people’s lived experiences central to every recommendation.

“Wi likkle, but wi tallawah.” Loosely translated, it means “small, but mighty.” That is the guiding principle behind how I operate. My intention is to do work that carries weight and positively impacts the industry I have built my career in. Through DMI, it has been proven tenfold that passion, strategy, and cultural understanding create lasting value and, yes, move industries. So regardless of the fact that I stand at a towering 5ft nil, I am proud that I get to do remarkable things alongside a small, close-knit team of industry powerhouses.

Drawing on years of experience stewarding member relationships and experiences, I shape engagement for my client, the ANA SeeAll Marketing Alliance, in ways that are intentional and sustainable. Working closely with logistics, finance, and operations, I manage the systems and workflows that support retention and long-term growth, ensuring programs run smoothly while respecting how members choose to stay connected.

I create and manage events that bring people together in ways that feel intentional, accessible, and human centered. Through thoughtful planning and precise execution, I help translate DMI’s purpose into moments that feel welcoming, meaningful, and well supported for our partners, DMI clients, and SAMA members. By managing the details behind each event, I support DMI and SAMA in creating environments where people can engage, connect, and grow.

I support client partnerships by helping guide marketing initiatives from onboarding through execution. By coordinating across teams and maintaining a strong focus on alignment, I help ensure our work reflects both business goals and how people experience brands—setting the foundation for thoughtful, effective engagement.

With over 15 years at DMI Consulting, I serve as a trusted steward of how our work comes to life across teams and client partnerships. I oversee the operational and project infrastructure that supports our engagements, wearing many hats across project management, client coordination, office operations, and financial processes. The responsibility I’m entrusted with allows me to help shape work that is organized, thoughtful, and grounded in people’s lived realities—so our insights, strategies, and partnerships remain human-centered and impactful.

I partner with organizations to turn inclusive growth into actionable business strategy—and ensure it gets implemented. With a foundation in project management and cross-functional leadership, I connect strategy to execution, helping teams deliver work that is both culturally relevant and operationally sound.

I ground my work in people’s real lives, using data to understand what shapes their everyday experiences. Through thoughtful research and validation, I deliver insights that help teams and clients make informed decisions and build strategies rooted in truth.

Drawing on experience supporting complex client needs through administrative support and creative work, I take a highly detail-oriented approach to every project, staying closely involved to ensure ideas translate into execution without losing relevance or momentum. By creating thoughtful continuity across the work, I help DMI client initiatives show up clearly and consistently for the people they are meant to serve—strengthening trust, engagement, and long-term growth.