At the Second Annual ANA/AIMM GrowthFronts in New York, Gilbert Dávila, CEO of DMI Consulting and Co-Founder of AIMM, called on brands to bridge the gap between intention and action in supporting Diverse-Owned and Diverse-Targeted Media. During the event, Dávila shared new research revealing the potential for brands to invest in diverse media and set ambitious industry goals. He urged the industry to increase its investment in Diverse-Owned Media from 2.2% of U.S. advertising expenditures in 2022 to 6.5% by the end of 2024, aligning with the fact that over 40% of the U.S. population identifies as part of diverse communities.
The 2024 GrowthFronts facilitated over 1,500 meetings between media buyers and representatives from 75 Diverse Media entities, aiming to boost awareness, foster relationships, and drive business transactions in diverse media segments. AIMM's efforts underscore the importance of closing the gap between diverse media representation and actual advertising investments, pushing the industry toward more inclusive marketing practices.
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